Thanks to the commercials, the society participates in the programs of wildlife protection, which is now being carried out around the world, including in Russia, in the programs of protection of priceless historical and cultural masterpieces of the countries-fine arts, architecture, etc. It is believed that advertising affects the consumer at the subconscious level, thereby manipulating his behavior, contrary to his desires. This applies to a widely known term -brainwashing'-. However, studies do not support this view
