Переведите 5. price - making it easy for the customer to buy. the marketing view of pricing takes account of the value of a product. its quality, the ability of the customer to pay, the volume of sales required the level of market saturation and the prices charged by the competition. too low a price can reduce the number of sales just as significantly as too high a price. a low price may increase sales but not as profitably as fixing a high, yet still popular, price. 6. promotion - presenting the product to the customer. promotion involves considering the packaging and presentation of the product, its image, the product name, advertising and slogans, brochures, literature, price lists, after-sales service and training, trade exhibitions or fairs, public relations, publicity, and personal selling, where the seller develops a relationship with the customer. every product must possess a «unique selling proposition» - features and benefits that make it unlike any other product in its market.
