Arctic Monkeys - British indie rock band formed in 2002 in High Green , a suburb of Sheffield. Currently, the group consists of vocalist and guitarist Alex Turner , guitarist Jamie Cook , drummer Matt Helders and bassist Nick O'Malley, who replaced the previously played in a band Andy Nicholson. Arctic Monkeys have achieved major success in the charts ( especially in the UK ) are already with their first single «I Bet You Look Good on the Dancefloor»; their debut album , «Whatever People Say I Am, That's What I'm Not», went on sale January 23, 2006 , became the best-selling debut album in British music history . Such a success, given the skeptical attitude of group members to the music industry and their unwillingness to enter into a contract with a major label , largely due to the active dissemination of their demos fans via the Internet, especially through P2P and social networks. Arctic Monkeys became one of the first groups that have achieved great success without the support of traditional media such as radio and television, thus demonstrating effectiveness of this method of promoting new music. Currently, the group publishes a record on an independent label «Domino Records».
