1. Match the words with the definitions: 1 positioning a) sell another company's goods under strict guidelines b) placing a product in a market (price, image, etc. 2 mark-up 3 margin c) strategic combination of product, place and promotion 4 loss-leader d) something to attract attention to a product e) place where a product is actually sold 5 franchise 6 mailshot f) difference between sellin
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